This presentation will discuss the influence of the marketing environment on consumer health and well-being, using disparities in obesity and gentrification as two diverse focal domains. First, I will discuss the big picture of health disparities in the United States, and provide an overview of the relationship of marketing to consumer health. Then, I will overview a multi-method program of research which has examined the role of the marketing environment on disparities in obesity. Next, I will discuss qualitative research utilizing videography which examines diversity-seeking, consumption and community in neighborhoods undergoing urban revitalization. I will summarize and integrate key findings across the two domains with a focus on lessons learned regarding approaches and strategies that may be utilized by marketers and policymakers to contribute to the development of health and well-being among diverse consumers.
Dr. Grier conducts interdisciplinary research focusing on the relationship between marketing activities and consumer health, with a focus on obesity. She has published her research in leading marketing, public health, health policy, and psychology journals and also created two award-winning documentary films. She currently serves on the Editorial Board for the Journal of Public Policy & Marketing, as Director of Food Marketing Research for the African-American Collaborative Obesity Research Network (AACORN), and is a member of the Institute of Medicine Food Forum.