Publications

DateAuteursTitreRevue
2017E. MONNOT, F. RENIOU, B. PARGUEL et L. ELGAAIED-GAMBIER“Thinking outside the packaging box”: should brands consider store shelf context when eliminating overpackaging?Journal of Business Ethics (à paraître)
2017GUILLARD V.Understanding the process of the disposition of a loved one’s possessions using a theoretical framework of griefConsumption, Market and Culture (à paraître)
2017J. PUESCHEL, C. CHAMARET, B. PARGUELCoping with copies: The influence of risk perceptions in counterfeit luxury consumption in GCC countries Journal of Business Research (à paraître)
2016D. ROUX et GUILLARD V.Circulations d’objets entre étrangers dans l’espace public: une analyse des formes de socialité entre déposeurs et glaneurs.Recherche et Applications en Marketing, 31, 4, 30-49
2016A. MIMOUNI-CHAABANE, B. PARGUELThe double-edge effect of cause-related marketing in retailers’ charity promotions: When scepticism cools the warm-glow effectInternational Journal of Retail & Distribution Management, 44, 6, 607-626
2016R. CADARIOThe impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurantsSocial Science & Medicine, 149, 130-134
2016F. VON PECHMANN, C. CHAMARET, B. PARGUEL, C. MIDLERComment prévoir le succès d’une innovation de rupture ? Le cas du véhicule électriqueDécisions Marketing, 81, 81-97
2015
V. GUILLARD et G. JOHNSONUn vieux contre un neuf » : Une étude des réactions des consommateurs à l’égard des offres de repriseDécisions Marketing, 78, 29-44
2016R. CADARIO, B. PARGUEL, F. BENOIT-MOREAUIs bigger always better? The unit effect in carbon emissions informationInternational Journal of Research in Marketing, 33, 1, 204-207
2015B. PARGUEL, F. BENOIT-MOREAU et C. RUSSELLCan evoking nature in advertising mislead consumers? the power of 'executional greenwashing'International Journal of Advertising, 34, 1, 107-134
2015Y. BERNARD, L. BERTRANDIAS et L. ELGAAIED-GAMBIERShoppers’ grocery choices in the presence of generalized eco-labellingInternational Journal of Retail & Distribution Management, 43, 4/5, 448-468
2015E. MONNOT, B. PARGUEL et F. RENIOUConsumer responses to elimination of overpackaging on private label productsInternational Journal of Retail & Distribution Management, 43, 4/5, 329-349
2014K. CHARRY et N. DEMOULINChildren’s response to co-branded products: the facilitating role of fitInternational Journal of Retail & Distribution Management, 42, 11/12, 1032-1052
2014E. MONNOT, F. RENIOU et A. ROUQUETLe tri des déchets ménagers : une caractérisation des logistiques déployées par les consommateursRecherche et Applications en Marketing, 29, 3, 74-98
2014L. BERTRANDIAS et L. ELGAAIED-GAMBIER Others’ environmental concern as a social determinant of green buyingJournal of Consumer Marketing, 31, 6/7, 417–429
2014K. CHARRYProduct placement and the promotion of healthy food to pre-adolescents; When popular TV series make carrots look cool?International Journal of Advertising, 33, 3, 599-616
2014GUILLARD V. et ROUX D.Macromarketing Issues on the Sidewalk: How “Gleaners” and “Disposers” (Re)Create a Sustainable Economy, Journal of Macromarketing, 34, 3, 291-312
2014K. CHARRY, P. DE PELSMACKER et C. PECHEUXHow does perceived effectiveness affect adults’ ethical acceptance of anti-obesity threat appeals to children? when the going gets tough, the audience gets goingJournal of Business Ethics, 124, 243-257
2013G. JOHNSON, Y. MEYERS et J.D. WILLIAMSImmigrants versus nationals: when an inter-cultural service encounter failure turns to verbal confrontationJournal of Public Policy and Marketing, 32, special issue, 38-47
2013E. MONNOT et F. RENIOU"Ras le bol d’entendre parler d’écologie !" Comprendre la contestation des discours écologiques par les consommateursDécisions Marketing, 71, 93-109
2013G. JOHNSON et S. GRIERUnderstanding the influence of cross-cultural consumer-to-consumer interaction on consumer service satisfactionJournal of Business Research, 66, 3, 306-313.
2012GUILLARD V. et PINSON C. Comprendre et identifier les consommateurs qui ont tendance à “tout” garderRecherche et Applications en Marketing, 27, 3, 57-79
2012 E. MONNOT et F. RENIOULes suremballages, des emballages superflus pour les consommateurs ?Décisions Marketing, 65, 31-43
2012 F. LARCENEUX, F. BENOIT-MOREAU et V. RENAUDINWhy Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity EffectsJournal of Consumer Policy, 35, 1, 85-104
2012G. JOHNSON et S. GRIERWhat about the intended consequences? Examining the effects of race-stereotyped portrayals on advertising effectivenessJournal of Advertising, 41, 3, 91-106
2012V. GUILLARD et C. DEL BUCCHIAWhen online recycling enables givers to escape the tensions of the gift economyResearch in Consumer Behavior, 14, 47-65
2012 K. CHARRY et N. DEMOULINBehavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to childrenInternational Journal of Advertising, 31, 4, 773-794
2011 B. PARGUEL, F. BENOIT -MOREAU et F. LARCENEUXHow sustainability ratings could deter "greenwashing"? A closer look at Ethical Corporate CommunicationJournal of Business Ethics, 102, 1, 15-28
2011V. GUILLARDPourquoi les consommateurs gardent-ils des objets alors qu’ils n’en ont plus l’utilité ? Décisions Marketing, 62, 57-65
2011S. GRIER et G. JOHNSON"Alisha in obesity-land" : Is food marketing the Mad Hatter?International Journal of Case Studies Management, 9, 4

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