Publications

DateAuteursTitreRevue
2018L. ELGAAIED-GAMBIER, E. MONNOT ET F. RENIOUUsing descriptive norm appeals effectively to promote green behaviorJournal of Business Research, 82, 179-191
2017ROUX D., GUILLARD V., BLANCHET V.Of counter-spaces of provisioning:reframing the
sidewalk as a “parasite” heterotopia
Marketing Theory (à paraître)
2017E. MONNOT, F. RENIOU, B. PARGUEL et L. ELGAAIED-GAMBIER“Thinking outside the packaging box”: should brands consider store shelf context when eliminating overpackaging?Journal of Business Ethics (à paraître)
2017G. JOHNSON et & V. GUILLARDDiscriminations dans les services marchands : le cas des chambres d’hôtes en FranceRepères, 31-42
2017B. PARGUEL, R. LUNARDO et F. BENOIT-MOREAUSustainability of the sharing economy in question: when second-hand peer-to-peer platforms stimulate indulgent consumptionTechnological Forecasting & Social Change (à paraître)
2017G. JOHNSON, K. D. THOMAS et S. A. GRIERWhen the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusionConsumption Markets & Culture, 1-26
2017R. CADARIO, R. BUTORI et B. PARGUELMéthode expérimentale : analyses de modération et médiationDe Boeck Superieur
2017GUILLARD V.Comprendre la relation collaborative d’échange de temps au sein des
Accorderies : Une analyse via la théorie de l’échange social
Revue Française de Gestion, 265, 4, 9-24
2017J. PUESCHEL, C. CHAMARET, B. PARGUELCoping with copies: The influence of risk perceptions in counterfeit luxury consumption in GCC countries Journal of Business Research, 77, 184-194
2017GUILLARD V.Understanding the process of the disposition of a loved one’s possessions using a theoretical framework of griefConsumption, Market and Culture, 20, 5, 477-496
2017F. BENOIT -MOREAU, B. PARGUEL et R. LUNARDODes vertus écologiques de la consommation collaborative ?
Le cas des plateformes d’échanges d’objets entre particuliers
in Decrop A., La consommation collaborative : enjeux et défis de la nouvelle société du partage, De Boeck Superieur, pp. 197-220
2016D. ROUX et GUILLARD V.Circulations d’objets entre étrangers dans l’espace public: une analyse des formes de socialité entre déposeurs et glaneurs.Recherche et Applications en Marketing, 31, 4, 30-49
2016A. MIMOUNI-CHAABANE, B. PARGUELThe double-edge effect of cause-related marketing in retailers’ charity promotions: When scepticism cools the warm-glow effectInternational Journal of Retail & Distribution Management, 44, 6, 607-626
2016K. CHARRY et T. TESSITOREProduct Placement, its supporter and detractors. A quest for balanceIn P. De Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers: Emerald Group Publishing Limited.
2016BOREL S., GUILLARD V. et ROUX D.Ce qui circule entre nous en ligneRevue du MAUSS
2016K. CHARRY, K. COUSSEMENT, N. DEMOULIN et N. HEUVINCKMarketing Research with IBM® SPSS Statistics: A Practical GuideRoutledge
2016R. CADARIOThe impact of health claims and food deprivation levels on health risk perceptions of fast-food restaurantsSocial Science & Medicine, 149, 130-134
2016F. VON PECHMANN, C. CHAMARET, B. PARGUEL, C. MIDLERComment prévoir le succès d’une innovation de rupture ? Le cas du véhicule électriqueDécisions Marketing, 81, 81-97
2016R. CADARIO, B. PARGUEL, F. BENOIT-MOREAUIs bigger always better? The unit effect in carbon emissions informationInternational Journal of Research in Marketing, 33, 1, 204-207
2015
V. GUILLARD et G. JOHNSONUn vieux contre un neuf » : Une étude des réactions des consommateurs à l’égard des offres de repriseDécisions Marketing, 78, 29-44
2015B. PARGUEL, F. BENOIT-MOREAU et C. RUSSELLCan evoking nature in advertising mislead consumers? the power of 'executional greenwashing'International Journal of Advertising, 34, 1, 107-134
2015Y. BERNARD, L. BERTRANDIAS et L. ELGAAIED-GAMBIERShoppers’ grocery choices in the presence of generalized eco-labellingInternational Journal of Retail & Distribution Management, 43, 4/5, 448-468
2015E. MONNOT, B. PARGUEL et F. RENIOUConsumer responses to elimination of overpackaging on private label productsInternational Journal of Retail & Distribution Management, 43, 4/5, 329-349
2014K. CHARRY et N. DEMOULINChildren’s response to co-branded products: the facilitating role of fitInternational Journal of Retail & Distribution Management, 42, 11/12, 1032-1052
2014E. MONNOT, F. RENIOU et A. ROUQUETLe tri des déchets ménagers : une caractérisation des logistiques déployées par les consommateursRecherche et Applications en Marketing, 29, 3, 74-98
2014L. BERTRANDIAS et L. ELGAAIED-GAMBIER Others’ environmental concern as a social determinant of green buyingJournal of Consumer Marketing, 31, 6/7, 417–429
2014K. CHARRYProduct placement and the promotion of healthy food to pre-adolescents; When popular TV series make carrots look cool?International Journal of Advertising, 33, 3, 599-616
2014GUILLARD V. et ROUX D.Macromarketing Issues on the Sidewalk: How “Gleaners” and “Disposers” (Re)Create a Sustainable Economy, Journal of Macromarketing, 34, 3, 291-312
2014K. CHARRY, P. DE PELSMACKER et C. PECHEUXHow does perceived effectiveness affect adults’ ethical acceptance of anti-obesity threat appeals to children? when the going gets tough, the audience gets goingJournal of Business Ethics, 124, 243-257
2013G. JOHNSON, Y. MEYERS et J.D. WILLIAMSImmigrants versus nationals: when an inter-cultural service encounter failure turns to verbal confrontationJournal of Public Policy and Marketing, 32, special issue, 38-47
2013E. MONNOT et F. RENIOU"Ras le bol d’entendre parler d’écologie !" Comprendre la contestation des discours écologiques par les consommateursDécisions Marketing, 71, 93-109
2013G. JOHNSON et S. GRIERUnderstanding the influence of cross-cultural consumer-to-consumer interaction on consumer service satisfactionJournal of Business Research, 66, 3, 306-313.
2012GUILLARD V. et PINSON C. Comprendre et identifier les consommateurs qui ont tendance à “tout” garderRecherche et Applications en Marketing, 27, 3, 57-79
2012 E. MONNOT et F. RENIOULes suremballages, des emballages superflus pour les consommateurs ?Décisions Marketing, 65, 31-43
2012 F. LARCENEUX, F. BENOIT-MOREAU et V. RENAUDINWhy Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity EffectsJournal of Consumer Policy, 35, 1, 85-104
2012G. JOHNSON et S. GRIERWhat about the intended consequences? Examining the effects of race-stereotyped portrayals on advertising effectivenessJournal of Advertising, 41, 3, 91-106
2012V. GUILLARD et C. DEL BUCCHIAWhen online recycling enables givers to escape the tensions of the gift economyResearch in Consumer Behavior, 14, 47-65
2012 K. CHARRY et N. DEMOULINBehavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to childrenInternational Journal of Advertising, 31, 4, 773-794
2011 B. PARGUEL, F. BENOIT -MOREAU et F. LARCENEUXHow sustainability ratings could deter "greenwashing"? A closer look at Ethical Corporate CommunicationJournal of Business Ethics, 102, 1, 15-28
2011V. GUILLARDPourquoi les consommateurs gardent-ils des objets alors qu’ils n’en ont plus l’utilité ? Décisions Marketing, 62, 57-65
2011S. GRIER et G. JOHNSON"Alisha in obesity-land" : Is food marketing the Mad Hatter?International Journal of Case Studies Management, 9, 4

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